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Feature

Powered by Duct Tape Marketing, providing a practical marketing guide upon which you can build your plan
Detailed explanations and examples including audio introductions narrated by John Jantsch, renowned small-business marketing guru
Easy step-by-step instructions, built-in help and expert guidance every step of the way
Easily forecast sales and expenses and track your progress--create a solid strategy and generate numbers to make your strategy real
Framework to help you build an action plan that will lead to marketing success

Description

The popular Duct Tape Marketing system from John Jantsch is now a step-by-step software package from Palo Alto Software, Inc., makers of the best-selling Business Plan Pro. With detailed instructions and examples, audio guidance, and built-in spreadsheets, Marketing Plan Pro 11.0 powered by Duct Tape Marketing gives you everything you need to create a simple, effective and affordable marketing campaign. John Jantsch's Duct Tape Marketing system is designed to take the jargon and confusion out of marketing for small businesses. In this system, "marketing" is simply this: getting people who have a specific problem to know, like, and trust you. Detailed instructions and examples guide you through the process of creating your goals and translating your plan into action. Each section contains an audio overview, narrated by John Jantsch The Tasks list walks you through the Duct Tape Marketing process, step by step, to help you: Identify your ideal customer Discover your remarkable difference Structure product and service offerings to turn suspects into prospects, prospects to clients, and clients into repeat clients and champions Create lead generation, conversion, and tracking plans Get everyone in your organization to take on a marketing role Create concrete goals to measure marketing success Marketing Plan Pro gives you strategies and tasks to make marketing a part of your daily business activities, and to train every employee for their marketing roles. Linked spreadsheets with automatic plan vs. actual comparison help you make course corrections for sales and expenses as they happen. Built-in Milestones features help you assign marketing responsibilities, set goals, and then follow up. Flexible features for all kinds of plans