If you looking for digital marketing books then you are right place. We are searching for the best digital marketing books on the market and analyze these products to provide you the best choice.
Reviews
1. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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The 1 Page Marketing Plan Get New Customers Make More Money and Stand Out from the CrowdDescription
WARNING: Do Not Read This Book If You Hate Money
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
- How to get new customers, clients, or patients and how make more profit from existing ones.
- Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
- How to annihilate competitors and make yourself the only logical choice.
- How to get amazing results on a small budget using the secrets of direct response marketing.
- How to charge high prices for your products and services and have customers actually thank you for it.
2. Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
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RoutledgeDescription
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), the book seeks to:
- Outline the key drivers of change and leading digital marketing trends that executives need to understand and incorporate to drive business opportunity
- Evaluate the digital channels and technologies that management teams can leverage to execute a successful, integrated digital marketing strategy; this includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, Google Plus)
- Examine the impact of digital transformation on the organization, from the effect of digital tactics oncustomer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation
- Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders
3. The 7 Critical Principles of Effective Digital Marketing
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"A must read for anyone who wants to be successful with their digital marketing." - Greg S. Reid, bestselling author of Three Feet from GoldThe 7 Critical Principles of Effective Digital Marketing is an attempt at establishing a baseline for one of the most tumultuous and change-ridden industries in existence. It takes a step back from the strategies and tactics that most digital marketing approaches start with and, instead, establishes a core and foundational structure from which all digital marketing initiatives can and should operate. The 7 Principles are simple without being simplistic and help to align digital marketers with a set of axiomatic, unchanging and foundational beliefs. In fact, these 7 principles may be the only thing about digital marketing that wont change.
A note from the author:
Oh, look! Youre reading the synopsis. That means Ive got another sentence or two before you get bored and jump ship to go roam greener pastures. I get that, I do the same thing all of the time. Heres the problem with my book: That sexy little tidbit that youre looking for...you know, that hint, tip, trick, hack, best practice, whatever thatll make you an instant digital marketing demigod...it ain't here. Im not saying it doesnt exist. Im not saying Santa doesnt exist either.
Heres what I am saying: maybe, just maybe, were doing this wrong. I said we because Im one of you! Im a professional digital marketer (10 years and running!) and I do the same stupid thing that all of us are guilty of. I go out hunting for quick-fix content thatll give me some sort of blueprint to success as if digital marketing genius comes in a template. Thats exactly why I wrote this book.
Yes, strategies, tactics and best practices are important. But more important than any of that, something truly irreplaceable and a prerequisite to any lasting success: Principles. Heres the problem that I face: Principles arent sexy! They just arent. Tips and hacks and all of that crap, easy to sell. But principles? Yawn!
So, dear reader, I issue you a warning: if youre looking for that casual read thatll just drop a couple of little nuggets to simply make you sound smart the next time youre at a conference, I invite you to look elsewhere. (Youre looking for dessert and Im offering up that deep-dish beef stew your mom used to make on rainy days.) However, if you want the real deal, feet on the street, decade in the making, principle-centered, value driven, foundational approach to digital marketing: You found it.
Its time we put down our plastic spiderman sporks and pick up the fine silver so we can sit at the big boy table with every other industry. It's time for digital marketing to have a principle-centered foundation. I hope youll join me.
Thug life,
Kasim
4. Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
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Digital Marketing For Dummies For Dummies LifestyleDescription
Does your digital marketing pack a punch?Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketingand everything in betweenDigital Marketing For Dummies helps you get the most out of all your digital marketing efforts.
What worked in digital marketing just a few years ago is quickly losing relevance as electronic platformsand the people who use themcontinue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goalsand boost your bottom line.
- Develop an individually tailored digital marketing campaign
- Offer an effective lead magnet to convert visitors
- Keep your audience invested in your brand, products, and services
- Create a return path with frequent and strategic communication with your customers
If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
5. Marketing 4.0: Moving from Traditional to Digital
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WileyDescription
Marketing has changed foreverthis is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brandand they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
6. Secrets Of A Digital Marketing Ninja: A Marketer's Guide To Sustainable Growth
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"Secrets Of A Digital Marketing Ninja by Daniel Rosenfeld is by far one of the best books I have recently read on the subject, it gives you an in-depth understanding of the various tools but more importantly the structure and base upon which to use them." - The Huffington Post Every day is the last day for many new startups and companies, while there are many reasons for companies to go out of business, failing to reach or influence and retain their market ranks high up on the list. It is often not for lack of trying, but for lack of understanding the basic elements needed to make sustainable growth a reality. As a Digital Marketer in the high-tech industry, I have had the privilege of working with, and for, some of the most innovative companies in the world, both as an employee and as a consultant. I have worked on projects of all sizes, each needing its own strategy and methods to reach its unique target audience and goal. This book is a collection of my personal experiences, acquired knowledge, and insights as well as best practices for creating digital marketing strategies to reach your audience and improve your chances of converting them into loyal customers. Gain valuable insights into the world of Digital Marketing, and learn how to build strategies for truly sustainable business growth. A great read for those interested in the field of Digital marketing, marketers who want to expand their knowledge, business owners and entrepreneurs. Your Digital Marketing Journey: Part 1: The Online Marketing Ecosystem Part 2: Crafting Your Marketing Strategy Part 3: Finding Your Market Part 4: Messaging and Marketing Materials Part 5: How To Stick The Landing (Landing pages) Part 6: Keeping Your Eye on the Prize Part 7: From Plan To Execution Part 8: Social Media as Part of the Online Strategy Part 9: Content Marketing Part 10: Mobile App Marketing Part 11: Aiming for Growth7. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
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John Wiley Sons IncDescription
The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketingis the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.
The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.
- Get inside the customer's head with deep consumer research
- Constantly improve your campaigns based on feedback and interactions
- Integrate digital activities across channels, including traditional marketing
- Build campaigns based on customer choice and control
Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, andThe Art of Digital Marketing opens the door for your next campaign.
8. Digital Marketing: Strategy, Implementation and Practice
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Used Book in Good ConditionDescription
Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practiceprovides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at theLoughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy atLoughborough University, academic marketing consultant and author.
9. Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing (2nd Edition)
