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Small Brand America A Look at 25 Tiny U S Brands Succeeding in a World Dominated by Giant Competitors
Description
Changing buying habits in the grocery business is extremely difficult. Consumers tend to be loyal to the brands they have always bought, often simply because they have always bought them. These well known megabrands are able to continue their dominance, not only because consumers are loyal, but they have also helped in establishing the manner in which a product is brought to market. These rules of engagement, while a great expense for the large brands, really help them in shutting out competition before they even begin. Startup companies face such challenges as: the need to spend hundreds of thousands, if not millions, on advertising, product placement in the stores and even slotting fees to get into the warehouses supplying the stores. Small Brand America tells the stories of tiny companies, and the individuals behind them, competing in the grocery industry. Despite the odds stacked against them, companies like the ones featured in Small Brand America take on the megabrands and try to go beyond simply carving a niche in the market; they are attempting to break the stranglehold the larger companies have on the stores and buying consumers to become a household name in their own right. The book walks you through the stories of companies and individuals that have figured a way to establish success via hard work, creativity and perhaps a little luck. The end result is the fascinating, and often surprising, stories of these unique companies. The following companies are profiled in Small Brand America: 3 Monkeys Mustard 3monkeysmustard.com Alaskan Brewing Company alaskanbeer.com Andersons Maple Syrup andersonmaplesyrup.com Atlanta Honey Company atlantahoneycompany.com Berkshire Cheese berkshirecheese.com Boves Pasta Sauce boves.com Brother Bru-Brus brobrubru.com CBS Foods, Inc. chefbigshake.com Des Moines Bacon Company desmoinesbaconcompany.com Dogtown Pizza dogtownpizza.com Great Lakes Distillery greatlakesdistillery.com Hillcrest Ranch Sunol hillcrestranch.com Hudson Henry Baking Company hudsonhenrybakingcompany.com Idaho Candy Company idahospud.com Jackson Hole Soda Company jacksonholesoda.com Jimmys Salad Dressing jimmysdressing.com Jones Potato Chip Company joneschips.com Mercers Dairy mercersdairy.com Metropolis Coffee metropoliscoffee.com Mr. Gs Hawaii-Style Teriyaki mrgsteriyaki.com The Nashville Jam Company thenashvillejamsco.com Portlandia Foods (Portland Ketchup) portlandiafoods.com Sticky Toffee Pudding Company sticktoffeepuddingcompany.com Umpqua Oats umpquaoats.com Verve, Inc. (Glee Gum) gleegum.com
