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"A must read for anyone who wants to be successful with their digital marketing." - Greg S. Reid, bestselling author of Three Feet from Gold

The 7 Critical Principles of Effective Digital Marketing is an attempt at establishing a baseline for one of the most tumultuous and change-ridden industries in existence. It takes a step back from the strategies and tactics that most digital marketing approaches start with and, instead, establishes a core and foundational structure from which all digital marketing initiatives can and should operate. The 7 Principles are simple without being simplistic and help to align digital marketers with a set of axiomatic, unchanging and foundational beliefs. In fact, these 7 principles may be the only thing about digital marketing that wont change.

A note from the author:
Oh, look! Youre reading the synopsis. That means Ive got another sentence or two before you get bored and jump ship to go roam greener pastures. I get that, I do the same thing all of the time. Heres the problem with my book: That sexy little tidbit that youre looking for...you know, that hint, tip, trick, hack, best practice, whatever thatll make you an instant digital marketing demigod...it ain't here. Im not saying it doesnt exist. Im not saying Santa doesnt exist either.

Heres what I am saying: maybe, just maybe, were doing this wrong. I said we because Im one of you! Im a professional digital marketer (10 years and running!) and I do the same stupid thing that all of us are guilty of. I go out hunting for quick-fix content thatll give me some sort of blueprint to success as if digital marketing genius comes in a template. Thats exactly why I wrote this book.

Yes, strategies, tactics and best practices are important. But more important than any of that, something truly irreplaceable and a prerequisite to any lasting success: Principles. Heres the problem that I face: Principles arent sexy! They just arent. Tips and hacks and all of that crap, easy to sell. But principles? Yawn!

So, dear reader, I issue you a warning: if youre looking for that casual read thatll just drop a couple of little nuggets to simply make you sound smart the next time youre at a conference, I invite you to look elsewhere. (Youre looking for dessert and Im offering up that deep-dish beef stew your mom used to make on rainy days.) However, if you want the real deal, feet on the street, decade in the making, principle-centered, value driven, foundational approach to digital marketing: You found it.

Its time we put down our plastic spiderman sporks and pick up the fine silver so we can sit at the big boy table with every other industry. It's time for digital marketing to have a principle-centered foundation. I hope youll join me.

Thug life,
Kasim