A good logo can glamorize just about anything.Now available in our popular Klotz format, this sweeping compendium gathersdiverse brand markers from around the worldto explore the irrepressible power of graphic representation. Organized into chapters by theme, the catalog explores how text, image, and ideas distil into a logo acrossevents, fashion, media, music, and retailers.

Featuring work from bothstar names and lesser-known mavericks, this is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in thevisuals and philosophy behind brand identity.

About the Series:
Bibliotheca Universalis Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing.Bibliotheca Universalisbrings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworms delight never bore, always excite!

Text in English, French, and German