Finding the best branding yourself online suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
Reviews
1. Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (3rd Edition) (Que Biz-Tech)
Description
Want a new job or career? Need to demonstrate more value to customers or employers? Use todays hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat,this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationshipsdemonstrate that you are the best solution to employers or partners toughest problemsbecome a recognized thought leaderand turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!
Discover how to:
- Choose todays best social media tools for your personal goals
- Build an authentic storyline and online identity that gets you the right opportunities
- Make the most of Facebook, LinkedIn, and Twitterand leverage new platforms like Snapchat and Instagram
- Build connections and prove expertise by sharing video on YouTube and Vimeo
- Find yourself on search engines and then optimize your personal online presence
- Promote your events, accomplishments, victoriesand even defeats and lessons learned
- Integrate online and offline networking to get more from both
- Reach people with hiring authority and budgets on LinkedIn
- Use Twitter to share the ideas and passions that make you uniquely valuable
- Avoid killer social networking mistakes
- Leverage your online expert status to become a published author or public speaker
- Measure the success of your social media branding
- Get new projects or jobs through your online friends and followers
2. Building a StoryBrand: Clarify Your Message So Customers Will Listen
Description
New York Timesbestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Millers StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
3. Branding Yourself Online: 10 Steps to Creating a Potent Personal Brand Identity on the Internet
Description
Create a Potent Personal Brand Identity Online
When promoting on the Internet, a personal approach is ideal. Although glitzy advertising may still work in the offline world, when people go online, they don't connect with logos, theme songs or mission statements.
They connect with people!
And when lots of people know who you are and what you stand for, you are in an incredible position to better your life and profit from your notoriety. That's the essence of the brand called you.
Here's just some of what you'll find inside:
- The hidden aspect that people rarely think of when it comes to personal branding
- How to develop a fan-club mentality online
- The importance of having a hook to hang your branding hat on
- How one man ditched his career as a lawyer to become an artist (but he did it in a very specific way)
- Branding lessons from Eric Clapton, Wayne Gretzky, and Rush Limbaugh
- How to become your own "king of left-handed bowlers&"
- Why Tim Ferris, Marie Forleo, and Danielle LaPorte have strong personal brands
- How to make yourself the number one expert in your field
- Why you need to create and use a BIS to cut through the clutter
- Four ways to build trust and credibility online
- How to describe who you are, what you do, and the unique way you do it in one simple sentence
- The three types of names you can use online
- The seven components of your Brand-Building Game Plan
Are you ready to create a potent brand identity online? Then buy now and get to it!
4. Perennial Seller: The Art of Making and Marketing Work that Lasts
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Perennial Seller The Art of Making and Marketing Work That LastsDescription
The book that Inc.says "every entrepreneur should read" and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?
How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?
How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?
Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?
Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:
Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.
Holiday reveals that the key to success for many perennial sellers is that their creators dont distinguish between the making and the marketing. The products purpose and audience are in the creators mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
5. Crush It!: Why NOW Is the Time to Cash In on Your Passion
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Crush It Why NOW Is the Time to Cash In on Your PassionDescription
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate drivers manual for modern business.
6. The Thank You Economy
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The Thank You EconomyDescription
Gary Vaynerchuk'sThe Thank You Economy [Hardcover]20117. Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition) (Que Biz-Tech)
Description
Want a new job or career? Need to demonstrate more value to customers or employers? Use todays hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities youll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationshipsdemonstrate that you are the best solution to employers or partners toughest problemsbecome a recognized thought leaderand turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!
DISCOVER HOW TO:
Choose todays best social media tools for your personal goals
Build an authentic storyline and online identity that gets you the right opportunities
Make the most of Facebook, LinkedIn, and Twitterand leverage new platforms like Pinterest and Google+
Build connections and prove expertise by sharing video on YouTube and Vimeo
Find yourself on search engines and then optimize your personal online presence
Promote your events, accomplishments, victoriesand even defeats and lessons learned
Integrate online and offline networking to get more from both
Reach people with hiring authority and budgets on LinkedIn
Use Twitter to share the ideas and passions that make you uniquely valuable
Avoid killer social networking mistakes
Leverage your online expert status to become a published author or public speaker
Measure the success of your social media branding
Get new projects or jobs through your online friends and followers
Learn more with Branding Yourself Video Lessons. For additional information go to quepublishing.com/BrandingYourselfVideos.
8. Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech)
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Used Book in Good ConditionDescription
Use Social Media to Build a Great Personal Brandand a Great Career!
Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use todays social media platforms to attract new business and job opportunities youll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationshipsdemonstrate that you are the best solution to employers or partners toughest problemsbecome a recognized thought leaderand translate your online network into great jobs, great projects, and a great career!
Discover how to:
Build an authentic storyline and online identity that gets you the right opportunities
Choose the best social media tools for your personal goals
Blog your story boldly and effectively
Promote your events, accomplishments, victoriesand even defeats and lessons learned
Integrate online and offline networking to get more from both
Reach people with hiring authority and budgets on LinkedIn
Use Twitter to share the ideas and passions that make you uniquely valuable
Launch an online branding program that really gets noticed
Avoid killer social networking mistakes
Leverage your online expert status to become a published author or public speaker
Measure the success of your social media branding
Get new projects or jobs through your online friends and followers
