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Reviews
1. Growth Hacker Marketing: El Futuro Del Social Media Y La Publicidad / the Future of Social Media and Advertising (Spanish Edition) by Ryan Holiday (2014-06-30)
2. Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Hacking Growth How Today s Fastest Growing Companies Drive Breakout SuccessDescription
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpaces sorry step-brother, and Uber was a scrappy upstart that didnt stand a chance against the Goliath that was New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didnt explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies extraordinary rise. That methodology is called Growth Hacking, and itspractitioners include not just todays hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of GrowthHackers.com.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
3. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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The 1 Page Marketing Plan Get New Customers Make More Money and Stand Out from the CrowdDescription
WARNING: Do Not Read This Book If You Hate Money
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
- How to get new customers, clients, or patients and how make more profit from existing ones.
- Why big business style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
- How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
- A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
- How to annihilate competitors and make yourself the only logical choice.
- How to get amazing results on a small budget using the secrets of direct response marketing.
- How to charge high prices for your products and services and have customers actually thank you for it.
4. Hooked: How to Build Habit-Forming Products
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PortfolioDescription
How do successful companies create products people cant put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Modela four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyals years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up foundernot abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.
Eyal provides readers with:
Practical insights to create user habits that stick.
Actionable steps for building products people love.
Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
5. Traction: How Any Startup Can Achieve Explosive Customer Growth
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Traction How Any Startup Can Achieve Explosive Customer GrowthDescription
Most startups dont fail because they cant build a product.
Most startups fail because they cant get traction.
Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
Smart entrepreneurs know that the key to success isnt the originality of your offering, the brilliance of your team, or how much money you raise. Its how consistently you can grow and acquire new customers (or, for a free service, users). Thats called traction, and it makes everything else easierfund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that youre on the right path.
Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). Youll learn, for example, how to:
Find and use offline ads and other channels your competitors probably arent using
Get targeted media coverage that will help you reach more customers
Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that theres no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
6. Contagious: Why Things Catch On
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Contagious Why Things Catch onDescription
The New York Times bestseller that explains why certain products and ideas become popular. Jonah Berger knows more about what makes information go viral than anyone in the world (Daniel Gilbert, author of the bestseller Stumbling on Happiness).What makes things popular? If you said advertising, think again. People dont listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Wharton marketing professor Jonah Berger has spent the last decade answering these questions. Hes studied why New York Times articles make the papers own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.
Contagious provides a set of specific, actionable techniques for helping information spreadfor designing messages, advertisements, and content that people will share. Whether youre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
7. Trust Me, I'm Lying: Confessions of a Media Manipulator
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Trust Me I m Lying Confessions of a Media ManipulatorDescription
The cult classic that predicted the rise of fake newsrevised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holidays first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today.
Trust Me, Im Lyingwas the first book to blow the lid off the speed and force at which rumors travel onlineand get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business.
Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday.
As he explains, I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because Im tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. Im pulling back the curtain because its time the public understands how things really work. What you choose to do with this information is up to you.
8. Growth Hacking: The Best Kept Marketing Secrets Of Startup Hackers And Entrepreneurs
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Its challenging to manage a business these days, much less grow it. Its because unlike generations ago, its much easier to get into business now, especially with the advent of the Internet age that pretty much leveled the business field.
As such, the level of competition is so much higher than in generations past and youll need to constantly up your game if you want your business to experience great growth and survive todays competitive business environment.
Inside you will learn what it takes to hack your business way to significant growth as fast as possible, specifically by harnessing the power of that single biggest force that has changed the way business is done forever the Internet.
Youll discover that single biggest secret to growing your business and the practical ways you can implement or apply that secret using the Internet. Youll also read a couple of successful growth hacking stories from 2 of the most successful startups in the world today Uber and Snapchat to get an idea of how the secret works.
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